About Our Project

Want to know what makes a successful Kickstarter campaign? Dive into our interactive data visualizations to uncover the secrets.

The tools you are about to use are intended for Kickstarter project creators, including early-stage startups, independent artists, and non-profit organizations.

Data Source

We've sourced our dataset through a dedicated web scraper that meticulously extracted project information directly from Kickstarter's website, spanning the years 2009 to 2024.

Focus Area 1: Category Trends

Our initial focus was on understanding overall Category Trends. By analyzing average backer counts, we sought to identify the most successful categories on the platform. Subsequently, we delved into Funding Performance, examining the average percentage funded relative to backer count for each category to pinpoint those with the highest potential for financial success.

Focus Area 2: Video Impact

Our second focus area explored the impact of video presence on Kickstarter campaign pages. We hypothesized that including a video in a project's campaign could significantly influence its success. To test this, we analyzed projects with and without videos, comparing their funding performance and backer engagement.

Focus Area 3: Launch Date and Location

Our third focus area explored when projects are typically launched and where funding and backers are located.

Instructions for Interacting with the Visuals

Each visual (designed in Tableau) is accessible via the menu items on the left of the page.
Please click through, hover over regions of interest and change the filters to match your interests.